Pien Stieglitz’s story doesn’t start the way you’d expect. No high-end design schools or work experience at big fashion brands. Instead, Pien’s dream was to become an actor and shine on stage.

However, after she took a hit to her self-esteem, in part due to failing drama school, she decided to go on a long journey. The strong, proud women she met along the way inspired her to start Stieglitz. A fashion brand that empowers women to find pride in their most authentic selves. 

The loud, vibrant and enigmatic colours of Stieglitz’s collections and its outspoken vision for fashion soon led to clear and demonstrable success. Stieglitz is currently growing at a very fast pace.

Having successfully established themselves in the Dutch market, they are currently focused on branching out into the European market, for instance into Germany, where it is growing fast.

In order to facilitate their growth and scale in a future-proof way, Stieglitz recently joined hands with GoodKarma Agency as their preferred growth partner. This agency blends strategic thinking, data-driven decision-making and creative execution to help ambitious ecommerce brands scale.

Part of GoodKarma’s offering is making email marketing their clients’ most profitable channel. As such, the agency turned out to be the perfect implementation partner for setting up Stieglitz’s WhatsApp marketing campaigns, alongside their typical email marketing practices.

We spoke to Roderick Muller, Managing Director at Stieglitz, about why they started using ShopPop and what it’s brought them so far.