Shopify

Back in stock notifications

Button to Drawer

Pop-up

Post-purchase

New collection

All notifications

View demo store

Shopify

Back in stock notifications

Button to Drawer

Pop-up

Post-purchase

New collection

All notifications

View demo store

Shopify

Back in stock notifications

Button to Drawer

Pop-up

Post-purchase

New collection

All notifications

View demo store

Case study
Here’s how Pockies made a 10x ROI with ShopPop in their first month
Find out how Pockies was able to earn back their investment in ShopPop tenfold in the first month
Or Book a demo right away
What started out with boxer shorts with pockets has since grown out to the biggest ‘Couch Couture’ brand in the world. Founded in 2015, Pockies sells every type of loungewear you can imagine, from pyjama pants to sleeping masks.
Key metrics
Here’s what Pockies achieved:
71%
Open rate on WhatsApp abandoned cart reminders
9%
conversion rate and revenue recovered
10x ROI
In the first month of using ShopPop
Pockies: from tongue-in-cheek loungewear brand to international ‘Couch Couture’ success story

What started out as a joke in 2015 - with three Dutch students lamenting the fact their loungewear boxer shorts didn’t have any pockets - quickly grew out to a (relatively surprising) international success story.


From a student room in Groningen, the Netherlands, three friends Rob ten Hoove, Michiel Dicker and Karel Bosman invested in 2000 boxer shorts with pockets and a hacky ecommerce site. Little did they know, their idea caught on, and they sold all 2000 items in 3 weeks.


Since then, Pockies has expanded into all sorts of ‘Couch Culture’ loungewear: socks, bathrobes, swimwear, etc. The young business invested in a professional, international Shopify build and a serious brand rehaul.

We spoke to Pockies co-founder Michiel Dicker about why they started using ShopPop and what it’s brought them so far.
Challenge: finding new and innovative ways to engage with their customers

As a brand, Pockies is bold, innovative, informal and - overall - good fun. They’re also always open to experimenting with new and unique ecommerce tools and marketing channels.


Michiel Dicker: “Next to our traditional newsletter and social media marketing channels, we were looking at finding new ways to reach our audience. Messaging app WhatsApp was especially high on the list.”


“So when we got in touch with ShopPop and heard about their WhatsApp solutions for ecommerce, it was a no-brainer, basically. We decided to give their Shopify app a try.

Solution: letting visitors opt in to WhatsApp store alerts and recovering abandoned carts in the process

The Pockies team chose to set up several ShopPop features for their online store like the Pop-up and Back in stock widgets.


Dicker: “We currently use the Pop-up widget like an additional newsletter. We’re hoping to be able to add more of our own copy in the near future.”

ShopPop’s Pop-up widget on the Pockies online store

“Back in stock notifications help us inform our customers their favourite products are available again in an informal and engaging way.”

Results: increased engagement, recovered carts and quick ROI

Pockies has a clear vision regarding 1-1 messaging for sales, marketing and customer retention.


Dicker: “We hope customers enjoy being kept up to date in an informal, low barrier to entry kind of way. Sending out email newsletters too often is something we’d like to avoid. This means anytime we send out one, we prefer stuffing it with a lot of value and information.”


“The DMs we send out on WhatsApp through ShopPop are the perfect addition to our other marketing channels. They let us share smaller releases with our customer base more frequently.”

Pockies
Hello Ashwin, here is the product you wanted to know about. Go to https://pockies.com/products/shortwalks... to check it out.

“On top of that, we’ve automated abandoned cart reminders on WhatsApp, where we’re seeing a 71% open rate and 9% conversion rate. These recovered carts have already paid off our ShopPop subscription tenfold in the first month. That’s an insane ROI.”


“Ultimately, we’re very satisfied with ShopPop’s platform so far, and so are our customers. The ShopPop customer success team is also a joy to work with. Very quick to answer any and all of our questions.”

Or Sign Up right away
Case study
Here’s how Pockies made a 10x ROI with ShopPop in their first month
Find out how Pockies was able to earn back their investment in ShopPop tenfold in the first month
Or Book a demo right away
What started out with boxer shorts with pockets has since grown out to the biggest ‘Couch Couture’ brand in the world. Founded in 2015, Pockies sells every type of loungewear you can imagine, from pyjama pants to sleeping masks.
Key metrics
Here’s what Pockies achieved:
71%
Open rate on WhatsApp abandoned cart reminders
9%
conversion rate and revenue recovered
10x ROI
In the first month of using ShopPop
Pockies: from tongue-in-cheek loungewear brand to international ‘Couch Couture’ success story

What started out as a joke in 2015 - with three Dutch students lamenting the fact their loungewear boxer shorts didn’t have any pockets - quickly grew out to a (relatively surprising) international success story.


From a student room in Groningen, the Netherlands, three friends Rob ten Hoove, Michiel Dicker and Karel Bosman invested in 2000 boxer shorts with pockets and a hacky ecommerce site. Little did they know, their idea caught on, and they sold all 2000 items in 3 weeks.


Since then, Pockies has expanded into all sorts of ‘Couch Culture’ loungewear: socks, bathrobes, swimwear, etc. The young business invested in a professional, international Shopify build and a serious brand rehaul.

We spoke to Pockies co-founder Michiel Dicker about why they started using ShopPop and what it’s brought them so far.
Challenge: finding new and innovative ways to engage with their customers

As a brand, Pockies is bold, innovative, informal and - overall - good fun. They’re also always open to experimenting with new and unique ecommerce tools and marketing channels.


Michiel Dicker: “Next to our traditional newsletter and social media marketing channels, we were looking at finding new ways to reach our audience. Messaging app WhatsApp was especially high on the list.”


“So when we got in touch with ShopPop and heard about their WhatsApp solutions for ecommerce, it was a no-brainer, basically. We decided to give their Shopify app a try.

Solution: letting visitors opt in to WhatsApp store alerts and recovering abandoned carts in the process

The Pockies team chose to set up several ShopPop features for their online store like the Pop-up and Back in stock widgets.


Dicker: “We currently use the Pop-up widget like an additional newsletter. We’re hoping to be able to add more of our own copy in the near future.”

ShopPop’s Pop-up widget on the Pockies online store

“Back in stock notifications help us inform our customers their favourite products are available again in an informal and engaging way.”

Results: increased engagement, recovered carts and quick ROI

Pockies has a clear vision regarding 1-1 messaging for sales, marketing and customer retention.


Dicker: “We hope customers enjoy being kept up to date in an informal, low barrier to entry kind of way. Sending out email newsletters too often is something we’d like to avoid. This means anytime we send out one, we prefer stuffing it with a lot of value and information.”


“The DMs we send out on WhatsApp through ShopPop are the perfect addition to our other marketing channels. They let us share smaller releases with our customer base more frequently.”

Pockies
Hello Ashwin, here is the product you wanted to know about. Go to https://pockies.com/products/shortwalks... to check it out.

“On top of that, we’ve automated abandoned cart reminders on WhatsApp, where we’re seeing a 71% open rate and 9% conversion rate. These recovered carts have already paid off our ShopPop subscription tenfold in the first month. That’s an insane ROI.”


“Ultimately, we’re very satisfied with ShopPop’s platform so far, and so are our customers. The ShopPop customer success team is also a joy to work with. Very quick to answer any and all of our questions.”

Or Sign Up right away
Case study
Here’s how Pockies made a 10x ROI with ShopPop in their first month
Find out how Pockies was able to earn back their investment in ShopPop tenfold in the first month
Or Book a demo right away
What started out with boxer shorts with pockets has since grown out to the biggest ‘Couch Couture’ brand in the world. Founded in 2015, Pockies sells every type of loungewear you can imagine, from pyjama pants to sleeping masks.
Key metrics
Here’s what Pockies achieved:
71%
Open rate on WhatsApp abandoned cart reminders
9%
conversion rate and revenue recovered
10x ROI
In the first month of using ShopPop
Pockies: from tongue-in-cheek loungewear brand to international ‘Couch Couture’ success story

What started out as a joke in 2015 - with three Dutch students lamenting the fact their loungewear boxer shorts didn’t have any pockets - quickly grew out to a (relatively surprising) international success story.


From a student room in Groningen, the Netherlands, three friends Rob ten Hoove, Michiel Dicker and Karel Bosman invested in 2000 boxer shorts with pockets and a hacky ecommerce site. Little did they know, their idea caught on, and they sold all 2000 items in 3 weeks.


Since then, Pockies has expanded into all sorts of ‘Couch Culture’ loungewear: socks, bathrobes, swimwear, etc. The young business invested in a professional, international Shopify build and a serious brand rehaul.

We spoke to Pockies co-founder Michiel Dicker about why they started using ShopPop and what it’s brought them so far.
Challenge: finding new and innovative ways to engage with their customers

As a brand, Pockies is bold, innovative, informal and - overall - good fun. They’re also always open to experimenting with new and unique ecommerce tools and marketing channels.


Michiel Dicker: “Next to our traditional newsletter and social media marketing channels, we were looking at finding new ways to reach our audience. Messaging app WhatsApp was especially high on the list.”


“So when we got in touch with ShopPop and heard about their WhatsApp solutions for ecommerce, it was a no-brainer, basically. We decided to give their Shopify app a try.

Solution: letting visitors opt in to WhatsApp store alerts and recovering abandoned carts in the process

The Pockies team chose to set up several ShopPop features for their online store like the Pop-up and Back in stock widgets.


Dicker: “We currently use the Pop-up widget like an additional newsletter. We’re hoping to be able to add more of our own copy in the near future.”

ShopPop’s Pop-up widget on the Pockies online store

“Back in stock notifications help us inform our customers their favourite products are available again in an informal and engaging way.”

Results: increased engagement, recovered carts and quick ROI

Pockies has a clear vision regarding 1-1 messaging for sales, marketing and customer retention.


Dicker: “We hope customers enjoy being kept up to date in an informal, low barrier to entry kind of way. Sending out email newsletters too often is something we’d like to avoid. This means anytime we send out one, we prefer stuffing it with a lot of value and information.”


“The DMs we send out on WhatsApp through ShopPop are the perfect addition to our other marketing channels. They let us share smaller releases with our customer base more frequently.”

Pockies
Hello Ashwin, here is the product you wanted to know about. Go to https://pockies.com/products/shortwalks... to check it out.

“On top of that, we’ve automated abandoned cart reminders on WhatsApp, where we’re seeing a 71% open rate and 9% conversion rate. These recovered carts have already paid off our ShopPop subscription tenfold in the first month. That’s an insane ROI.”


“Ultimately, we’re very satisfied with ShopPop’s platform so far, and so are our customers. The ShopPop customer success team is also a joy to work with. Very quick to answer any and all of our questions.”

Or Sign Up right away