One-Time Notification: How To Use This Feature

3 min read
Messenger image

Messenger recently replaced subscription messaging with the new one-time notification feature. This powerful new tool allows you to broadcast timely follow-up messages outside the 24-hour window.

TL;DR - Check out the tutorial video at the bottom of this article 👇

We’re excited to announce that ShopPop is one of the first companies to have fully integrated the one-time notification feature for Messenger! It opens a lot of potential for new Messenger campaigns and we can’t wait to show it to you.

But first, what is the one-time notification?

This new feature allows a page to send a follow-up message after the 24-hour messaging window has ended.

You first need to ask people if they want to receive a future notification about a specific topic. Once someone asks to be notified, the page will get permission to send a single message. It’s the perfect example of permission-based marketing!

Let’s show you a few use cases that allow you to leverage the power of 90% open rates and up.

Pre-save + release day DM

A prime example of using the one-time notification feature for artists is a pre-save and release campaign. When you’re promoting your pre-save campaign, ask people to opt in to a one-time notification. Schedule a DM for release day and notify people the moment your song is released.

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An example of using the OTN feature as a DM scheduler for new releases

Upcoming event reminder

Imagine you’re hosting an event, like a signing session for your new book launch or a live webinar on Zoom. Ask people to opt in to a notification for when tickets go on sale, or the event is about the start. Make sure it’s sold out and people who want to join get a DM reminder.

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Increase your webinar attendence rates with a DM reminder

New product drop notification

A popular online retail trend is building hype well in advance of a new drop, so you can move your products fast. Let people schedule a one-time notification when the product drops, so it sells out immediately. Don’t forget to ask them if they want a notification when your next drop is available!

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An example of using the OTN feature for a product drop

How to follow up after the one-time notification?

This new feature allows you to send people that opted in one message. There should be a clear relationship between the initial opt-in and the notification itself. When people engage with the notification, you can add a flow with a request to send another one-time notification.

This way, you can create rolling consent to send messages outside the 24-hour Standard Messaging window. Like subscription messaging, but on a clear opt-in basis!

How to get permission to use it?

This is as simple as clicking ‘Confirm’ and you will have received permission, so you’ll be able to do this in under a minute. Just go to your Facebook Page’s Settings -> Advanced Messaging -> Requested Features -> One Time Notification

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Requesting access to the one-time notification beta feature

What’s the policy for this feature?

Here’s how Messenger asks you to use this new feature:

  • Don’t confuse, deceive, defraud, mislead, spam or surprise anyone. Make sure that there is a clear and obvious relationship between the prompt and the content of the message. The content of the one-time notification request and the message must comply with community standards.
  • Don’t incentivize this action. Don’t promise users money, or equivalent to sign up for messages.
  • Pages that receive high volumes of negative user feedback or that confuse, deceive, defraud, mislead, or negatively surprise users will lose access to the API.

Video tutorial: How to Use Facebook Messenger's One-time Notification Feature

How to Use Facebook Messenger's One-time Notification Feature

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Jonas van de Poel

Jonas van de Poel

Head of Content and Community at ShopPop. Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night.