Head of Content and Community at ShopPop.
Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night.
Using a range of data, we looked into some of the most recent cart abandonment statistics, and how ecommerce shops can minimize this issue.
Most ecommerce businesses recognize customer experience as their great differentiator. Here are 5 ways to ensure a rich ecommerce customer experience.
We selected our favorite Shopify marketing apps that drive growth for your ecommerce business. Which one will you install first?
Apple’s iOS14.5 privacy updates. Google’s third-party cookie ban. Here's what's changing and how we've anticipated to help you manage.
Live commerce is estimated to be a $60 billion market annually, already. And you can easily get started with D2C live commerce too. Here’s how.
Starting an online store is one thing. But how to bring people to your ecommerce store? Here are 6 marketing strategies new stores can focus on.
Shopping cart abandonment: for every $100 your business makes, you’re losing out on $400. We listed 7 reasons for cart abandonment and how to avoid them.
Figuring out which chat marketing tool to use for your business can be challenging. We wrote a detailed comparison of ShopPop and ManyChat.
Click-to-Messenger ads are one of the fastest-growing Facebook ad formats. Become a master at using them for your Messenger and chat marketing campaigns.