Content Writer for ShopPop. Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night.
We talked to Leighanne Phillips, Head of Commercial at the leading Shopify Plus agency specialising in luxury and ethical brands, Full Fat Commerce.
BFCM shopping means a significant increase in marketing activity and traffic for online stores. Here's how to turn this into customer data insights.
SMS text messages and chat apps are rising in popularity as marketing channels. We compared SMS and chat marketing to show you the benefits of each.
We talked to Gary Carruthers, Managing Director & co-founder of data-driven and passion-fuelled Shopify Plus agency, Underwaterpistol.
Finding a way to balance both privacy and customer experience is becoming increasingly important. Here's why you should be doubling down on zero-party data.
We talked to Ian Rhodes from Retention. This ecommerce growth consultancy helps stores grow profitable repeat business.
Here's a roundup of 45 chat marketing and other related statistics essential to setting up a sustainable ecommerce messaging strategy in 2021.
We talked to Mark Shesser from Coldsmoke Creative. As founder and CEO at Coldsmoke, he helps Shopify (Plus) businesses stay ahead of the curve.
Click to Instagram Direct ads are here. For now, they’re very limited, so success depends on early adoption and your creativity. We list some examples.
