Jonas van de Poel

Jonas van de Poel

Content Writer for ShopPop. Polyglot and wordsmith armed with fountain pen and ergonomic keyboard. Loves copywriting, marketing, and wearing shades at night.

Behind the Shop - Leighanne Phillips, Full Fat Commerce

We talked to Leighanne Phillips, Head of Commercial at the leading Shopify Plus agency specialising in luxury and ethical brands, Full Fat Commerce.

Behind the Shop
Jonas van de Poel

6 Tips For Collecting Valuable Customer Data This BFCM

BFCM shopping means a significant increase in marketing activity and traffic for online stores. Here's how to turn this into customer data insights.

Guides
Jonas van de Poel

SMS Marketing vs. Chat Marketing: The Difference Between Text and OTT

SMS text messages and chat apps are rising in popularity as marketing channels. We compared SMS and chat marketing to show you the benefits of each.

Chatvertising
Jonas van de Poel

Behind the Shop - Gary Carruthers, Underwaterpistol

We talked to Gary Carruthers, Managing Director & co-founder of data-driven and passion-fuelled Shopify Plus agency, Underwaterpistol.

Behind the Shop
Jonas van de Poel

What is Zero-Party Data and Why is it Important?

Finding a way to balance both privacy and customer experience is becoming increasingly important. Here's why you should be doubling down on zero-party data.

Guides
Jonas van de Poel

Behind the Shop - Ian Rhodes, Retention

We talked to Ian Rhodes from Retention. This ecommerce growth consultancy helps stores grow profitable repeat business.

Behind the Shop
Jonas van de Poel

45 Ecommerce Chat Marketing Statistics That Matter In 2021

Here's a roundup of 45 chat marketing and other related statistics essential to setting up a sustainable ecommerce messaging strategy in 2021.

Guides
Jonas van de Poel

Behind the Shop - Mark Shesser, Coldsmoke Creative

We talked to Mark Shesser from Coldsmoke Creative. As founder and CEO at Coldsmoke, he helps Shopify (Plus) businesses stay ahead of the curve.

Behind the Shop
Jonas van de Poel

10 Ways To Use Click To Instagram Direct Ads

Click to Instagram Direct ads are here. For now, they’re very limited, so success depends on early adoption and your creativity. We list some examples.

Chatvertising
Jonas van de Poel